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The Best of 2012′s Social Media White Paper Goodness
Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness.See it...
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5 Content Marketing Lessons from Guns N Roses
A look at what a successful rock n roll band such as Guns N Roses can teach us about content marketing.Kevin Baldacci's insight:Love this one from @JasonMillerCA - only he could write about Guns n'...
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12 Realistic Ways to Make Your Social Media Data Actionable
Learn how to use the data you can gain from using social media for marketing, to improve your marketing.Kevin Baldacci's insight:Great stuff from Hubspot once again. Social Media data is hard to grasp...
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Twitter Begins Rolling Out Downloadable Tweets to All Users
Twitter confirmed Wednesday that it has begun rolling out the ability to download all of your tweets.Kevin Baldacci's insight:You know I'm going to be experimenting with this dataSee it on Scoop.it,...
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The Social Media Marketing Blog: The Pressures of Content Creation
Kevin Baldacci's insight:It's no wonder Scott Monty is the man. Love this: "content is the currency of social"See it on Scoop.it, via Social Marketing Today
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Generate Leads With Social Media by Provoking Thought, Not Leading It
Why is it so difficult to generate sales leads using social media? Probably because we're all busy creating "quality content" (whatever that is!) rather than designing content to generate leads.Kevin...
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Preparing for the New LinkedIn Design, How to Optimize Your Page and Profile...
Here's how to optimize your Linkedin presence to best take advantage of the new LinkedIn Profiles and new features on the LinkedIn Company Pages.Kevin Baldacci's insight:You definitely need to revamp...
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5 Ways Social Media Will Change Your Job in 2013
I recently wrote this article for Forbes, in which I looked at five social media innovations poised to transform the workplace and the way we do our jobs in 2013. You can check out the original...
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6 Ways Social Media Marketers Should Capitalize on the Visual Content...
Check out this infographic from Socially Sorted, which highlights the evolution toward visual content and how marketers can leverage it.See it on Scoop.it, via Social Marketing Today
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13 Powerful Social Media Advertising Stats
For marketers, social media is a growing topic in the advertising campaign conversation. How does social fit in? What results can it bring? Where should we advertise on social media?Kevin Baldacci's...
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Beneath the Surface: Storytelling in 2013 | Social Media Today
Image Excerpt from ExactTarget's Inspired Marketing Predictions for 2013See it on Scoop.it, via Social Marketing Today
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9 Undeniable Advantages of Using Personalized Content in Your Marketing
Read through some use cases that help make the case for personalized content in your marketing.Kevin Baldacci's insight:Content is currency in social marketing - great article to read up onSee it on...
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The top 10 social-media stories that shaped 2012
With outlandish lawsuits, a botched IPO, and a detailed social record of historic world events, 2012 will be remembered as a year of extreme highs and lows in social media. Here are the top 10...
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Rugby Social Media Chief Was Fired For Cursing Out Facebook Fans
Kevin Baldacci's insight:I can't believe how dumb people are in social media. It blows my mind even further when I see someone hired specifically for social media and screws up like this...See it on...
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9 Things Businesses Shouldn't Do On Social Media @Forbes
Use social media the right way, and you can attract new customers and boost your business. Use it the wrong way, and you can spark a backlash that’ll melt your reputation to a sticky puddle.Kevin...
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2013 Trend: Social Media Will Get Bigger
Facebook just hit 1 billion users. Brace yourself for the backlash.Kevin Baldacci's insight:I think everyone is just starting to realize how big Social Media can be. Prepare for a crazy year...See it...
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The Do's and Don'ts of Social Media for Business
Our Esquire Guy columnist dishes out guidelines for corporate social media. Hint: Your posts should sound like your company -- after drinking one beer.Kevin Baldacci's insight:A pretty funny video...
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5 Things Companies Still Don’t Understand About Social Media Lead Generation...
Social media has been one of the biggest business buzzwords of the past 5 years, but many companies still don't understand how to effectively use social media for lead generation.Kevin Baldacci's...
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8 Content Marketing Trends for B2B
Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B markeKevin Baldacci's insight:87% of marketers used...
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If Social Media Were A Cheeseburger
Includes 7 Key Social Media Strategies & 50 Ways To Get Started With Social Media!See it on Scoop.it, via Social Marketing Today
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